I work quickly and with minimal equipment to avoid disrupting the flow of care. Sensitivity is key in these environments. Whether photographing a consultation or a procedure, it’s important to read the room—knowing when to lean in and capture a moment and when to step back and give people space. This work is not just about photography; it requires emotional intelligence and empathy to ensure that everyone feels comfortable and respected.

The goal is to create imagery that not only highlights clinical excellence but also helps to break down barriers, giving future patients a clearer idea of what to expect. Whether it’s showcasing a cutting-edge procedure or capturing the human connection between staff and patients, I aim to produce images that feel real, positive, and reassuring.

Each shoot is a collaboration. I work closely with the communications teams to ensure we are aligned on the goals and tone of the imagery. This partnership ensures that the final images effectively convey the values and identity of the organisation.